A Facebook pixel is a marketing tool that lets you build targeted audiences for future ad campaigns, re-market to your audience and optimise ads based on collected data.
For more info, see Facebook for Business
To add a Facebook pixel to your site...
- Generate a Facebook pixel - find instructions here. You will be supplied Facebook code, have that ready.
- Log in to your YC admin (https://yourdomain.com/admin)..)
- Go to SETTINGS.
- Paste the Facebook code into the FOOTER SCRIPTS box.
- Click UPDATE.
- Make sure your Facebook pixel is working.