Step 1: Log into Seller Central

https://sellercentral.amazon.com

Step 2: Go to Brand Analytics

Top navigation bar → Brands → Brand Analytics

If you do not see it:

you either need Brand Registry access or your user permissions need adjusting.

Step 3: Open “Search Query Performance”

Inside Brand Analytics → select Search Query Performance

This is where you will see all the metrics:

• impression share
• click share
• add to cart share
• purchase share

Step 4: Choose what you want to analyze

You can switch between:

• Brand Level (all your ASINs combined)
• ASIN Level (keyword-by-keyword for a single product)

Step 5: Pick your time period

Weekly, monthly or quarterly.

Weekly gives the fastest signals.