Platforms

To start, you should decide where you want to post this job ad. this can give you a good idea of what your structure will be. Our top 3:

1. LinkedIn
2. Seek
3. Indeed

Structure

You want to attract the right kind of candidate, and how you write this job ad and what you include in it will make sure you do. Before you start remember:

• Use bold subheadings to break it up and make it easier for candidates to navigate
• Use simple and concise language, to clearly communicate the role

Here is our breakdown of what you should include:

Job title

First things first, and the first thing the candidate will see is the job title. Make sure you:

• Avoid internal jargon, and use standard industry titles so that candidates will understand what you are looking for
• Be clear and succinct about what your role is in the title to avoid prospective employees just scrolling past

Key selling points

The 3 things candidates want to see first are:

1. What will they do in your company
2. What is a company highlight