"93% of LinkedIn posts get fewer than 5 comments—even from users with thousands of connections."
I found this when I started working as a LinkedIn ghostwriter and key account manager.
For almost 10 months, my day consisted of attending client meetings, analyzing their profiles, identifying their personas in their industry, creating personalized calendars, and crafting 15+ posts on a weekly basis for multiple high-profile accounts.
Each day was a new lesson, shifting my mindset on what “the perfect post” is.
Let’s look at the facts: LinkedIn has more than 1 billion users worldwide; India takes the 2nd position with 150 million users.
If you crack the code it, you can utilize its enormous potential reach.
And this is exactly where most professionals are playing a game they don't fully understand.
After transforming the LinkedIn presence of dozens of startup founders and C-suite executives, I've discovered that posts that generate 10x more engagement follow specific patterns and principles.
These strategies have consistently delivered measurable results for clients I worked with and increased their post engagement by an average of 40%.
I’m going to drop my 10 months of learning for you in these 10 simple steps by decoding The Anatomy of a High-Engagement LinkedIn Post.
The first line should grab attention immediately.
Example: “I turned down a $250K job offer yesterday.”
Break long paragraphs. Use white space generously.
One idea per line = more skimmable = more reads.
People love human stories. Be vulnerable; be specific.