Foundation

Objectives

1. Open people’s eyes by proving the status quo wrong.
2. Articulate something everyone’s thinking about but no one is saying. Cut through the noise.
3. Identify key trends on a topic. Use them to predict the future.
4. Contribute original insights through research and experimentation.
5. Distill an overwhelming topic into something approachable. (This guide.)
6. Share a solution to a tough problem.
7. Tell a suspenseful and emotional story that imparts a lesson.

Writing

Picking a Topic and

Writing falls into three buckets:

1. Trivial things that everybody knows.
2. Things that everybody knows, but you have a unique perspective on.
3. Stuff that nobody knows so you have to do tons of research.

When writing, focus on #2.

Writing an Introduction