How to Use This Template

Thank you again for downloading my Brand Messaging Strategy Notion template!

As a freelance copywriter, I know how tricky it is to create a brand that's both you and client-ready. So, I made this template just for you! This 1-page strategy template makes crafting killer brand messaging easy. You and your team can use it to plan content, develop campaigns, and connect with your audience. Whether you're building a new brand from scratch or clarifying an existing one, this tool walks you through the same core framework I use with clients to align their message, voice, and story. But before you dive in, here's some small but super important tips on how to get the best results.

Want Feedback or guidance?

Not sure you’re doing it right or just want a helping hand? Send it my way for a 1:1 review (details on my site 😉).

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What This Template Covers

Each section mirrors a key part of your strategic messaging foundation

Section	What It Helps You Do
Brand Summary	Define the heart of your brand, your story, team, and business info
Mission, Vision, Purpose	Articulate what you do, why you do it, and the world you're building
Value Proposition	Capture your unique value and what sets you apart
Core Pillars	Anchor your brand in values you refuse to compromise on
Audience & Personas	Get crystal clear on who you're for and what they need
Competitive Analysis	Identify your competitors strengths and weaknesses to reveal your own
Positioning & Elevator Pitch	Distill your message into a punchy, memorable space in your audience’s mind
Voice & Tone	Define how your brand sounds so your team communicates consistently
Messaging Hierarchy	Organize your messages so they’re clear, compelling, and focused
Do’s & Don’ts + Testing Checklist	Keep your messaging clean, consistent, and confident everywhere you show up

How to Use It:

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Start from the top.

Fill each section in order from top to bottom. Each section will give you perspective to help you fill out the next.
Use the prompts + quick fixes.

These are designed to guide you. If you get stuck, check out each section’s tips and examples.
Be honest, not perfect.

The goal is clarity, not buzzwords. Say it in your voice. What would you tell a friend over coffee?
Revise as you grow.

Your messaging is a living system. Come back to refine things as your business evolves.

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Pro Tips

Use “we” language if you’re a team, or “I” if you’re a solo brand, whatever feels true to how you show up.
Reference your audience personas often. Your messaging should be designed for them.
Share it with your team or collaborators. This is your internal brand bible. Everyone should be on the same page. </aside>

After Completion:

Share with your team - Distribute the completed template to all customer-facing team members (sales, marketing, customer service)
Create quick reference cards - Extract key messages and voice guidelines onto one-page summaries for daily use
Update existing materials - Review your website, social media bios, email signatures, and marketing materials to align with your new messaging
Train your team - Schedule a 30-minute session to walk through the brand voice and key messages with anyone who communicates on behalf of your brand
Set review dates - Schedule quarterly reviews to ensure messaging stays current and effective </aside>

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