The Network Effect

https://youtu.be/rI0-fUuetyo?si=tHjaHbTwdYyCs98l

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Jorge's Results: 19,000+ trusted connections, each one a potential door to opportunities

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• Even if direct conversations don't convert, the connections serve as social proof

The Compound Benefit Strategy

1. Positioning Through Connections
   • When you have other prospects, they see that you have mutual connections with industry leaders
2. Reputation Building
   • Each quality connection enhances your industry reputation
   • People see you're connected with the right people
   • Focus on relationships that last decades, not quarters
   • This helps you be seen as somebody who can open doors
3. Long-Term Relationship Value
   • One quality connection can lead to multiple referrals over years
   • Getting just two quality investors can save thousands in finder's fees

The Referral Multiplier Effect

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Key Principle: In closed networks, reputation is everything.

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• Quality connections refer other quality connections
• Your network becomes self-expanding
• Each successful relationship validates you to their network
• In closed-knit networks, reputation is everything