Key Ideas

• The Value Prop Testing Framework:
  • Define who you are targeting and what benefits you are bringing them
  • Build a simple landing page
  • Set up a cold email / LinkedIn outreach campaign
  • Launch outreach to them.
  • Evaluate if the offer resonates or fails
• Think about this, if your message is so strong that you can convert customers from reaching out to them completely cold, then you have just built a sales machine. Once you have this machine built, you are unstoppable.
• The keys to a successful value proposition
  • HYPER-NICHE AND FOCUSED
    • The first step in the process is to get clear about who you are targeting and what benefits you are bringing them. Extremely targeted and unique in the market.
  • FIXES A PAIN POINT
    • The other key to a strong value proposition is that it must fix a pain point the customer has.
• Lessons to Remember
  • If you can convert customers from cold outreach, then you are on a great path.
  • Your personal network can be a great resource IF they buy. Don’t take nice feedback as a win. Let them vote with their dollars.
  • You might get your target buyer wrong at the start. That doesn’t mean your value proposition is wrong, it just means you targeted the wrong person. Adjust accordingly and validate with that new buyer persona.
  • Don’t try to start from scratch. If you can model after other companies who have done exactly what you are trying to do.
  • You can test across multiple channels at the same time. The more data the better.