Should you pick a niche?
No - talk about all sorts of things.
What to write about?
- Things you know - common bug bears, questions you get asked
- Things you're excited about - emotionally driven ideas/thoughts
- Things you believe - aspirational ideals, child wonder
Above all else, be interesting, how?
- Write one great resource, don't link off to other content unnesccasryliy
- Dont be safe, get uncomfratble, have an opinion
Promotion: How to Get Readers? via increase of traffic, obvisouly.
- Surge traffic - lots all at once
- Evergreen traffic - recylcing past content
- Audience traffic - true fans
How to Monetization and Spotting Opportunities?
- Affiliate sales - recommending products
- Advertising - PPC (Pay Per Click) e.g. Google Ads
- Products - own courses, ebooks, downloads etc.