Some leads won’t reply to your first few emails. That doesn’t mean they’re a lost cause. Re-engagement emails can bring old prospects back to life.
Here’s how to do it without sounding desperate.
Before following up, ask yourself:
✅ Did they open but not reply? (They might be interested but need a better hook.)
✅ Did they never open? (Maybe your subject line needs work.)
✅ Did they respond but ghost after? (They might need a reason to continue the convo.)
Use this info to adjust your follow-up approach.
If they haven’t responded in a while, make it easy for them to opt out—or re-engage.
📧 Subject: "Should I close this out?"
"Hey [First Name], I haven’t heard back, so I’ll assume this isn’t a priority right now. If I got that wrong, let me know—I’d be happy to send over [value offer]."
This works because it removes pressure and puts the ball in their court.
Instead of repeating your old pitch, give them a new reason to engage.
💡 Send a case study related to their industry.
💡 Share a new strategy or trend they might find valuable.