Start with the broadest terms, then narrow down:

(CEO OR Founder OR "Chief Executive") AND ("B2B SaaS" OR "software as a service") NOT (freelancer OR consultant)

<aside>

Logic flow:

1. First parentheses: Cast wide net for leadership titles
2. AND: Require them to be in your target industry
3. Second parentheses: Account for different industry naming conventions
4. NOT: Remove unqualified prospects
5. Third parentheses: Remove multiple types of unqualified prospects </aside>

💡How NOT to Combine Operators (Common Mistakes)

<aside>

❌ Too many ANDs: CEO AND "B2B SaaS" AND founder AND director (over-narrows)

✅ Better: (CEO OR founder OR director) AND "B2B SaaS"

</aside>

<aside>

❌ Conflicting logic: CEO OR NOT founder (confusing logic)

✅ Better: CEO NOT "assistant to CEO"

</aside>

<aside>

❌ Nested parentheses: ((CEO OR founder) AND (SaaS OR software)) NOT freelancer (too complex for LinkedIn)

✅ Better: (CEO OR founder) AND (SaaS OR software) NOT freelancer

</aside>

<aside>

❌ Too many NOTs: CEO NOT freelancer NOT consultant NOT assistant NOT intern (might exclude good prospects)

✅ Better: CEO NOT (freelancer OR consultant OR assistant)

</aside>

https://youtu.be/LKj-mNR2y9o?feature=shared