120 minute read

Experiments set up conditions and then test one variable at a time. This chapter lays out our underlying conditions, and some of the variables that we’ve tested and that have stuck over time as we've experimented. If you’re interested in trying out the Assemble approach yourself, you'll want to read this chapter closely. This is our DNA: the parts and pieces that are essential to doing what we do. If you’re going to do Assemble, you have to be Assemble. That starts here.

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