We’ve been using advertorials for our clients over the last few months and have seen great success with them
As we’re an Email Marketing / Retention agency (we don’t run ads on the front end) we have started sending out Email Campaigns that have link to these advertorial pages instead of a product page.
We’ve seen our conversion rates from these Email Campaigns go from 3-7% to 15-25% after implementing this. Some of our partners are running ads to these advertorial pages too and it’s working really well.
Let me get into what they are and how they work 👇
Advertorials are landing pages with long form copy that goes deep into what your product is and the pain point it solves.
Obviously, this doesn’t work for every product. It needs to be something that solves a pain point and needs to be explained.
For example, health care products and supplements will work great with advertorials. But running advertorials for a T-shirt wouldn’t make sense.
I could yap about what advertorials all day, but let me share one with you here so you can see what a good one looks like.
This is for Joe Rogan’s brand ‘Alpha Brain’ → https://article.onnit.com/productivity/