A Bit of Background on Dovetale

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a9f30cf4-c2ab-4fd3-902e-65ed7062e2cf/image_3.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a9f30cf4-c2ab-4fd3-902e-65ed7062e2cf/image_3.png" width="40px" /> Dovetale is a holistic influencer marketing solution, giving brands all the tools necessary to create successful influencer marketing campaigns; from finding creators and creating pitch decks, to managing campaign tasks and building beautiful report decks. And now Dovetale's latest mission is to help Shopify stores create and manage strong communities to grow their businesses with four main features: recruitment pages, gifting, affiliate/referral tracking, and payments.


<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4abcd333-8ad3-4581-b23f-13047c0a83af/image_3.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4abcd333-8ad3-4581-b23f-13047c0a83af/image_3.png" width="40px" /> We believe that anyone can be an 'influencer’ and that a minimum follower count should no longer be used to determine a person's worthiness of a brand partnership. We also believe that 'influencer marketing' is evolving. With countless messages and ads flooding social media each day, personal connection is now key. That’s why we call our latest product 'Community,’ we want to make connections with brands feel more human.


<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/81ffbb60-4e97-49d8-86c2-b1d785553985/image_3.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/81ffbb60-4e97-49d8-86c2-b1d785553985/image_3.png" width="40px" /> Why use Community? Community encompasses an array of marketing strategies like rewards, sampling, influencer marketing, gifting, affiliates, ambassadors, beta testers, and more. Our tools give you the ability to customize your Community to make it exactly what you want it to be. Affiliate and referral programs feel so transactional on their own, but with Community, we can help brands foster deeper relationships with the people who love their products.


The Dovetale Shopify App

→ Are you on Shopify? Get started for free by downloading our Shopify App.

Case Study: KontrolFreek

<aside> 🎮 KontrolFreek is the creator of Performance Gaming Gear™ and the leader of FreekNation, a global community of more than four million gamers. By combining the latest in ergonomics and advanced materials, the company’s lines of Performance Thumbsticks®, Performance Grips™, Gaming Cables™, and other high-quality products enhance the player experience by maximizing comfort and precision. KontrolFreek’s products for PlayStation 4, Xbox One, Nintendo Switch, and PC are available in more than 9,000 stores across 40 countries and have been a feature in major publications like ESPNIGN, and Polygon.


The KontrolFreek x Dovetale Backstory

Not satisfied with their previous influencer marketing platform, KontrolFreek first joined Dovetale in 2020 to utilize the Campaigns tool, with the goal of migrating over all their existing affiliate programs. By creating a Campaign for each of their distinct FreekNation member groups, KontrolFreek was able to keep track of each group's affiliate codes, commission payments, and content. But it, unfortunately, wasn't without hiccups... with some avid gamers falling into more than one category (and more than one Campaign), they did find the duplicity a small hurdle when it came to commission payments.

FreekNation Groups:


for avid gamers with engaged social followings

Esports Forge

for esports teams and athletes

Photo Ambassadors

for avid gamers with photo-focused social engagement

Luckily for KontrolFreek, Dovetale was about to launch the perfect tool for them to consolidate all those groups into one organized workspace.

As one of the first users of Dovetale's Community App, KontrolFreek was able to migrate over their existing members (of their Esports Forge, Creators, and Photo Ambassadors Campaigns) into Community to finally be able to see all of their members in one place. Not only could KontrolFreek see their total members and sales, but any member belonging to more than one group could now receive one commission payout.

Set Up to Sales

Since KontrolFreek already had an existing program with affiliate and partner landing pages on their website (with the specific details about each member group and the tiers + labels associated), they were able to link their new Community application to each of those pages. Utilizing one master Community application page ultimately brought each applicant to the same workspace for seamless review and approval.