Purpose

This research is done as part of the design assignment at 10kdesigners Masterclass. The purpose is to develop an understanding of how 'desi parents' (35+) uses WhatsApp. And thereby finding their behavioural, usage patterns that can be distilled down into insights.

• ♻️ Process

1️⃣ Primary Research

📝 User Survey

• Questions
• Results

🗣️ Interview

• Mom's Interview
• Dad's Interview

👱🏻 Persona

Sanjay Aher

Age - 54

Occupation - Government Employee - Teacher

Location - Nashik

Familiarity with technology - | //////____ | 6/10

Average Time Spent - 1 to 2 hours

✍️ User Story

Using WhatsApp from 5 years. Started using it because his work demanded it. Uses most of the features without being aware of what it is called. Mostly participate in group chats. And has more than 15 groups.

"WhatsApp is the soul of the smartphone"

😕 Frustration

• Get the same content from different groups which causes wastage of space.
• Have to create parents groups, hence have to save many contacts.

🖱️Most Used feature

• Speech to Text (Only at home)
• Group Chats
• Message Forward

💡Insights

• As work and general communication both happens in WhatsApp which causes distraction