Grants between $5,000 and $25,000 are available for each round of the program. All eligible applications will be evaluated based on the following criteria:

• Clarity and feasibility of plan for proposed use of funds (30%)
• Demonstrated needs for funds to achieve a business goal or milestone (40%)
• Demonstrated commitment to community (30%)

Grant recipients will be selected after several rounds of reviews and scoring conducted by a panel judges consisting of GEN, Hello Alice and/or their designees. For tips on how to craft a strong application, please refer to these Hello Alice resources: Write a Winning Grant Application (guide) and Pro-Tips Workshop (video).