PREPARE

Objective

• Tell our readers that our EAs are so much more than what’s on their job description. The Shipwell case is proof of it: their CMO thought she needed a Chief of staff but found everything she was hoping for in her executive assistant.

Key Messages

1. The role of an EA is malleable and our EAs are so capable, they can upskill themselves and evolve to become the perfect assets for any C-level executive.
2. The value an EA can provide doesn’t only impact their executive but their entire team.
3. Our EAs have an entire support system behind them: the CS team, training & development team, and community of EAs in charge of guiding them and helping them upskill themselves.

Hook

• The Chief Marketing Officer at Shipwell, a transportation management system platform with over 140 employees, needed a hand. What she didn’t expect is that her executive assistant would hold her entire team accountable and on track.

Call to Action

• When you find yourself in need of qualified support look past your typical options. The executive assistants at Viva can dramatically improve your productivity. Do you think you may have a problem? We may have the perfect solution.

Questions

1. I spoke to Sue directly
2. I had a one-hour interview with Maria Andree
3. To @Adnan Khan and @Fineas is there anything you would add to this structure?

EXECUTE

From executive assistant to chief of staff

Karen Sage, the Chief Marketing Officer (CMO) at Shipwell, a Transportation Management System platform with over 140 employees, wanted better focus and organization, so she decided to partner with Viva to onboard an executive assistant (EA).

To Karen’s surprise, her EA, Maria, ended up operating more like a Chief of Staff and took on a Program Manager role on the Marketing team.

In this article, we’ll share how we helped Karen unlock greater productivity.

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