We think hard about ways to improve our user’s experience with our app, and about more conventional business-oriented concerns like churn and lost opportunities.

This piece is an example of an initiative to improve the onboarding process healthcare professionals go through when preparing to use our app, as well as a great example of how we thoughtfully reiterate processes to make them better.

Abbreviation Legend

PM on the initiative: @Alex Wong

Devs on the initiative: @Haileyesus Zemed + @Mohamed Al Amine


This document outlines:

As a reminder, the original goals for the Self-Onboarding initiative when launched on 6/16/21 were: