TruMarket operates a B2B platform for cross-border agricultural trade. We act as commercial principal in identified transactions, advancing working capital to qualified agricultural exporters against verified shipping documentation, and selling the underlying Goods or assigning the underlying Receivables to qualified buyers.
We do not operate as a lender. We do not operate a fund. We are a commercial counterparty in trade transactions, with a software layer that makes those transactions auditable, institutionally onboardable, and capital-efficient.
This page describes who participates in the platform, how a transaction moves through it end-to-end, how settlement works, and how sophisticated commercial counterparties — Capital Partners — participate alongside us on a per-transaction basis.
Global agricultural trade is a multi-trillion-dollar flow with two persistent frictions: producers carry working-capital cycles that often exceed bank lending appetites in their jurisdictions, and buyers carry counterparty risk that is hard to underwrite without a long commercial history. The result is a structural mismatch between productive economic activity and the capital available to support it.
TruMarket addresses this by inserting a regulated commercial entity between the two sides — purchasing Goods or Receivables from the producer, on-selling to the buyer, and structuring settlement on rails the institutional counterparties on both sides can audit and reconcile against.
The platform is offered exclusively to legal entities acting in the course of a business or trade. We do not onboard consumers, retail investors, or any natural person acting outside a business purpose.
Sellers. Agricultural exporters — initially focused on Peruvian and Latin-American origin — that sell Goods or assign Receivables to a TruMarket Operating Entity. Sellers complete a structured know-your-business process covering corporate identity, beneficial ownership, sanctions and integrity screening, financial-position attestations, and trade-specific qualifications (export licences, certifications, sector approvals where applicable). KYB completion is mandatory before any prepayment is advanced and is monitored on a continuing basis; lapses in monitoring status suspend the Seller’s ability to participate in new transactions until cured.
Buyers. Importers, distributors, and end-users — primarily in the European Union and Asia — that purchase Goods from a TruMarket Operating Entity on standard commercial terms. Buyers are subject to know-your-business onboarding and counterparty assessment.
Capital Partners. Sophisticated commercial counterparties that participate in identified transactions on an invitation-only basis. The Capital Partner role is governed by a bilateral Capital Partner Agreement and the Capital Partner Addendum to our Master Platform Terms & Conditions. It is private, individually negotiated, and not offered to the public.
A typical transaction follows seven stages.
1. Origination. A trade opportunity is identified — usually through TruMarket’s commercial network of producers, buyers, and trade partners. The opportunity is structured as an identifiable commercial purchase: known goods, known origin, known destination, known counterparties, known timeline.
2. Onboarding and KYB. Both sides — Seller and Buyer — complete the know-your-business process described above before any commercial document is signed or any funds move. Sellers must reach a verified KYB status before they are eligible for prepayment.
3. Counterparty insurance and underwriting. Where buyer-side credit insurance is available, the transaction is placed with Coface, an investment-grade specialist in cross-border commercial credit insurance and currently TruMarket’s primary credit-insurance counterparty. Coface coverage operates as the principal credit-insurance mechanism in our underwriting model: where a counterparty is not insurable, the transaction either is restructured, is sized down, or does not proceed. Where Coface declines or coverage is unavailable, internal credit assessment based on counterparty history, sector dynamics, and transaction structure determines whether the platform can take direct exposure on a fully-disclosed uninsured basis.
4. Commercial agreements. Two commercial agreements are executed: a purchase agreement between the Seller and the relevant TruMarket Operating Entity, and a sale agreement between the Operating Entity and the Buyer. These are bilateral commercial contracts under the governing law of the relevant Operating Entity. The platform is not a marketplace and is not a counterparty introducer; we are the contracting principal on both sides.
5. Prepayment and milestone disbursement. Working capital is advanced to the Seller against shipping and commercial documentation, in milestones tied to verifiable trade events: purchase order, packing, bill of lading, customs clearance, delivery confirmation. Each milestone disbursement is recorded on the platform with the supporting documentation. The advance is structured as a commercial prepayment of the purchase price, not as a loan, credit, or financing instrument.
6. Verification. Each milestone is verified using third-party evidence — inspection reports, lab analyses, transport documents, customs records — and recorded on the platform. The verification chain is the basis on which the buyer accepts the goods and on which the platform’s commercial position is validated.
7. Buyer settlement and distribution. The Buyer settles with the Operating Entity on the agreed commercial terms. Net commercial profit, after expenses, is realized at the level of the Operating Entity. Where Capital Partners participated in the transaction, their share of net commercial profit is distributed in accordance with the Capital Partner Agreement.