https://www.youtube.com/watch?v=FEFHhkmGLm8

🖊 Notes

• 2:45 - On Writing
  • Writing is a light way to explore and experiment with different ideas
  • It can also serve as an MVP for things you want to try.
  • If you have a particular idea, you can research and write about it and get feedback from people before actually building the idea yourself.
• 8:08 - How to communicate ideas
  • Add something other than writing that fits your style.
  • Memes and graphs if you writer about funner topics as it's more shareable.
  • Interactive financial models if you write about finance.
  • Illustrations if you write about something more serious.
• 10:34 - Ideation Process
  • Have a backlog of content of subjects you want to talk about.
  • Packy only really decides what to write about on Thursday night/Friday morning if something comes up.
  • If something really grabs his attention, then he'll write on that instead
• 13:05 - Timeless vs Timely pieces
  • Hard to find the time to produce timeless pieces when every Monday, he has to release content which is more timely pieces.
  • Timely pieces helps for growth.
  • Timeless pieces helps more as a resume type piece.
• 16: 23 - How to go from idea to production
  • Packy opens a google doc and dump a bunch of sources and information that he can.
  • He usually researches opposite contradictions to what he wants to say to make sure if his points are stupid or not.
• 20:45 - How to incorporate feedback to your essay
  • Have a team that will be able to give you good feedback (friends/family/community).
  • Being ok with restarting to make sure it's better.
  • If it's boring, then be willing to re-write it.
  • Treat your readers as a customer.
• 26:46 - How to grow your list
  • Pick a (broad enough) topic that you want to write about.
  • Build a community by posting consistently.
  • Being open and transparent with what you're trying to do/doing .
• 43:36 - How to ideate your stories
  • Have a backlog of ideas/companies that he enjoys talking about.
  • Write down perspectives on companies that are underrated are not talked about as much as you think they should be.
  • Having friends/family/community to act as a sounding board for your different ideas.
• 48:24 - Thoughts on Subscription fatigue
  • Try to find ways to get people that are outside the Twitter bubble.
  • Twitter is only 0.001% of the world.
  • Try and get the people that don't subscribe to 50 newsletters.
  • So figuring out how to get more people to subscribe to your newsletter.

🤔 Questions

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