
<aside> 💡 本文写于 Feb 26, 2019
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At Medium, we are rapidly approaching the two year anniversary of the launch of Medium membership, our subscription offering. Subscriptions are our primary source of revenue at Medium, and that revenue helps us fund great stories from talented writers.
在 Medium,我们正在迅速接近我们的订阅服务 Medium 成立两周年。 订阅是我们在 Medium 的主要收入来源,这些收入帮助我们从有才华的作家那里获得大量的故事资金。
Last April, our CEO Ev Williams published The Medium Model, where he outlined the two major keys to how the subscription business at Medium works:
去年四月,我们的首席执行官 Ev Williams 出版了 The Medium Model,其中他概述了 Medium 订阅业务如何运作的两个主要关键:
Over the past year, we’ve been working on how we can find more great stories to put behind the metered paywall, and help more readers find and enjoy those great stories. Simply put, we’ve found that if we do both of those things well, our paying subscriber base grows. And a growing subscriber base helps us fund more great stories for readers — through our Partner Program, our commissioning efforts, and our syndication partners.
在过去的一年里,我们一直致力于寻找更多的好故事来支持计量收费,帮助更多的读者找到并享受这些好故事。 简而言之,我们发现,如果我们做好这两件事,我们的付费用户基础增长。 越来越多的订户帮助我们为读者提供更多的好故事ーー通过我们的合作伙伴计划、我们的调试工作和我们的联合合作伙伴。
In this post, we want to outline some key changes we’ve made to how Medium works and what they mean for writers. Before we get into what’s changed, here’s what’s not changing: Medium will remain the place that anyone can write and publish — openly and freely — on the web. We don’t charge for hosting, we never put ads on your content or share your data, and we will only put your story behind the Medium paywall if you choose to take advantage of Medium distribution beyond your followers.
在这篇文章中,我们想概述一些我们对 Medium 的工作方式以及它们对作者意味着什么的关键改变。 在我们进入改变之前,以下是没有改变的地方: 媒体将仍然是任何人都可以在网络上公开和自由地写作和发表的地方。 我们不收取托管费用,我们从不在你的内容上投放广告或分享你的数据,如果你选择利用媒体发布超出你的追随者,我们只会把你的故事放在媒体付费墙后面。
There’s a lot more detail below, so here’s a summary:
下面有更多的细节,所以这里有一个摘要:
We curate every story we recommend to readers. In addition to distributing stories to writers’ and publications’ followers, we now have a team of curators who review and approve stories for recommendation on Medium through topics like Technology, Business, Culture . . . and even Cannabis. We recommend stories to millions of Medium readers every day on our personalized home page, in our email digests, and in our mobile apps. Every one of those stories has been reviewed and approved by a curator.
我们策划每一个我们推荐给读者的故事。 除了向作者和出版物的追随者分发故事之外,我们现在还有一个策展人团队,他们通过技术、商业、文化... ... 甚至大麻等主题对媒体推荐的故事进行审查和批准。 我们每天在我们的个性化主页、电子邮件摘要和手机应用程序中向数百万 Medium 读者推荐故事。 每一个故事都经过了策展人的审查和批准
In time, most stories we recommend to readers will be part of Medium’s paywall. If you choose to have your story reviewed by a curator and recommended to Medium readers, your story will most likely be part of Medium’s metered paywall. We will give you, the writer, a link that you can share with an unlimited number of friends to let them bypass the metered paywall. And if you join Medium’s Partner Program, you can earn money from your story, based on engagement from paying Medium members.
随着时间的推移,我们推荐给读者的大多数故事都会成为 Medium 收费墙的一部分。 如果你选择让馆长评论你的故事并推荐给 Medium 的读者,那么你的故事很可能会成为 Medium 计量收费墙的一部分。 我们会给你,作者,一个链接,你可以与无限数量的朋友分享,让他们绕过计量收费墙。 如果你加入了 Medium 的合作伙伴计划,你可以从你的故事中赚钱,基于来自付费 Medium 会员的参与
You can choose to participate in this system, on a per-story basis. Medium remains an open platform, and we recognize that many writers (for a variety of reasons) don’t want to have their stories be part of Medium’s metered paywall. So as a writer, you can choose at publish time whether or not you want to have your story reviewed by curators and recommended to readers through topics. If you choose not to be reviewed, your story will still be available to everyone on the web and will still be distributed to readers who follow you on Medium.
你可以选择参与这个系统,以每个故事为基础。 Medium 仍然是一个开放的平台,我们认识到许多作家(出于各种原因)不希望自己的故事成为 Medium 计量收费墙的一部分。 所以作为一个作家,你可以在出版的时候选择是否让策展人评论你的故事,并通过主题推荐给读者。 如果你选择不被评论,你的故事仍然可以在网络上被所有人阅读,并且仍然会被分发给那些在 Medium 上关注你的读者
Over the past six months we’ve been beta testing this system with tens, then hundreds, then thousands of writers, and we will be rolling this system out to every writer on Medium over the coming week. For more details about how this system works, and some of the thinking behind it, read on.
在过去的六个月里,我们已经对这个系统进行了测试,先是几十个,然后是几百个,然后是几千个作者,在接下来的一周里,我们将把这个系统推广给 Medium 上的每一个作者。 关于这个系统如何工作的更多细节,以及其背后的一些想法,请继续阅读。