A self‑initiated project on discovery, integration strategy, and customer outcomes.

1. A Bias for Clarity

“Most companies don’t lose customers because their product is weak — they lose them because expectations weren’t mapped to value fast enough.”

That’s why my approach starts with deep discovery:

• What friction is costing the business—emotionally and financially?
• Where do teams get stuck—not just on features?
• What does success look like 30/60/90 days post-sale?

Example: In Sellora AI, I simulated a SaaS journey to catch drop-off and intervene early, building a health score engine to proactively trigger action.

2. Blueprint Thinking

I believe SEs are part engineer, designer, and translator.

My role is to design thoughtful solution flows and connect technical moves to real outcomes:

• Where does this live in your tech stack?
• Which APIs can we hook into and respond to?
• How do we speed up your time‑to‑value?

Sample integration flow:

1. Capture core user events (e.g. signup, upload)
2. Score user health via logic (JSON, conditions)
3. Trigger automated outreach (CS alerts, CRM updates)