Hi, my name is Don Mason, this is my landing page for a project I worked on where over the course of 30 days I took on the challenge of teaming up with an Esports organization to improve their marketing efforts. My goal for this month was to educate myself on best digital marketing practices, as well as implement a marketing strategy tailored for this organization. I hope you enjoy reading about the progress I've made.
Photo by Luke Chesser on Unsplash
My plan for this project was broken down into three main pieces. The first was to design a pitch deck for obtaining sponsorship agreements, the second was to learn everything I can about lead generation and email marketing, and my final step was to learn as much as possible about data analysis using Google Analytics. I then injected a Google Analyitics tracking code into Team DVS' website and started tracking their metrics to help them get a better understanding of their audience.