GenZ, the emergence of The Creator Economy, and Covid-19 have changed the status-quo of companies as we know them. Individuals worldwide crave more flexibility, autonomy, and companies still struggle to evolve quickly enough to keep up with all those changes.

Some of our friends or family have started new side-projects or have pursued their hobbies during the pandemic, and for some of them, it's now their dream to quit the traditional career path and live from their passion.

We're leaning toward a more fluid way of working, where individuals will follow their interests, collaborating on multiple projects simultaneously, without having the constraint of working at a company (hierarchy, office hours, silo…). We're seeing this unbundling of traditional employment happening in front of our eyes. As a society, we have to re-invent the way we work, interact socially, communicate, and ensure comfort and security at work.

Innovation in Crypto has led us to a new era which will revolutionize how we make money and collaborate. Indeed, DAOs, NFT, Web3 & Social Tokens will allow talented individuals to team up and work on new projects. Thanks to those new technologies, individuals will earn a living by exploring their curiosity and contributing to different projects simultaneously.

Creator's DAOs, which are collectives of Creators working in an autonomous and decentralized way thanks to crypto mechanisms, will redefine the way we work. It's time to build the infrastructure of those Creator's DAOs to change the lives of millions of creators.

1/ The rise of the Creator Economy

GenZ is the side hustle generation. They admire Youtubeurs that can live from their passion. They've found out they can create a meme page and sell it for a thousand dollars. They can resell clothes from famous brands and earn a couple of bucks.

From a young age, they realized they could hustle to make money online. According to a recent Nielsen study, about 54% of Gen Z indicated they wanted to start their own company. Gen Z is the most entrepreneurial generation to date, often defined as 'self-starters.'

GenZ are also creators. They post on the internet, share photos, join forums, and curate articles. The internet levels the playing field, and anyone can use their hustle and savvy to amass a following and monetize that following. This is the creator economy.

The Creator Economy results from a complete paradigm shift in the way GenZ sees the Work. They don't want to work for others as they discovered they could make money on the internet by applying their skills in areas they love. They don't want to follow processes at a big corporation but rather collaborate on projects in which they thrive.

Some of these new Creators have a bigger audience than traditional media, and brands are ready to pay a lot of money to have access to their audience.

But there are still two major problems for creators today: Ownership and Collaboration. Since the appearance of the Creator Economy, we've seen three main phases for Creators on the internet :

Creators need ways to be free from those platforms. Indeed, by posting their content on Instagram or YouTube, creators don't own their content anymore. Creators are dependent on those platforms. If Youtube decides to ban a channel for no reason, they could do it. The same thing goes with music on Spotify or videos on TikTok.

They also need better infrastructure to join forces and accomplish high ambition goals. It's highly complex today for creators to collaborate as they don't have the right tools to do it, nor the experience.

To help creators perform in this 3rd phase, we need to give them ownership over their content.