Shark Tank India Featured Apparel Brand

Flare Client Success Story

About Bummer

Bummer is a fast-growing Indian apparel brand known for its bold, comfortable underwear and everyday essentials. The brand gained national visibility after being featured on Shark Tank India (Season 1) and has since scaled rapidly through digital marketing, influencer-led distribution, and performance advertising.

The Challenge

Bummer identified a critical friction in its customer journey that was quietly impacting conversions.

Instagram links were opening inside Instagram's in-app browser instead of the user's preferred browser (i.e; Chrome).

This resulted in:

• Slower page loads and degraded checkout experience
• Shorter sessions and lower engagement
• Increased drop-offs during checkout
• Broken retargeting: in-app browsers block the cookies and signals the pixel needs to retarget high-intent visitors, causing those users to fall out of remarketing audiences entirely
• Inaccurate attribution and analytics gaps
• Reduced clarity on which campaigns were actually driving revenue

While the exact revenue loss was difficult to quantify upfront, the team knew that high-intent traffic from Instagram was not being given the best environment to convert.