Heyo đź‘‹Â Jordan here,
I wanted to understand social media growth better and to share what I learn with more people. I’ve been following Alex for a few years now (thanks YouTube algorithm) and his strategy resonated with me.
Below you can find my detailed writeup, extra notes, and additional resources that I currently use to base my content creation around.
Thanks Alex for summarizing his experience and thank you for reading!
Source: the Think Media Podcast — Part 1, Part 2. This is Alex’s presentation and words visualized — I transcribed and formatted it to make it easier to read/skim. Additional notes from me are in comments.
<aside> âť— Disclaimer by Jordan: Alex was already an expert marketer and speaker with 5+ years of experience in making podcasts + videos for his gyms and his portfolio of businesses. Those 6 months are not his entire journey, just this aspect of it. You will get there yourself in your own pace.
I hope this helped you as much it helped me!
</aside>
Sections:
He’s surprised that this worked and it’s his first time doing it. Those are his experiences and might not work for everyone. Didn’t want to be famous for a long time.
Leased a gym and slept on the floor of it for the first 9 months.
Made it successful in a year.
Opened a new location every 6 months after that. Ended up with 6 locations after 3 years.
For the next 18 months (met Leila during that time and partnered up) did gym turnarounds. Flew across the country filling gyms up (hands-on sales model). At their peak 8 sales guys turnaround 8 gyms every month. Became tenuous logistically.