Heyo đź‘‹Â Jordan here,
I wanted to understand social media growth better and to share what I learn with more people. I’ve been following Alex for a few years now (thanks YouTube algorithm) and his strategy resonated with me.
Below you can find my detailed writeup, extra notes, and additional resources that I currently use to base my content creation around.
Thanks Alex for summarizing his experience and thank you for reading!
<aside> đź‘‹ $\textsf{\textbf{Let's connect}}$
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<aside> <img src="https://upload.wikimedia.org/wikipedia/commons/thumb/0/09/YouTube_full-color_icon_(2017).svg/2560px-YouTube_full-color_icon_(2017).svg.png" alt="https://upload.wikimedia.org/wikipedia/commons/thumb/0/09/YouTube_full-color_icon_(2017).svg/2560px-YouTube_full-color_icon_(2017).svg.png" width="40px" /> YouTube
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<aside> <img src="https://cdn-icons-png.flaticon.com/512/124/124021.png" alt="https://cdn-icons-png.flaticon.com/512/124/124021.png" width="40px" /> Twitter
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<aside> <img src="https://seeklogo.com/images/D/discord-icon-new-2021-logo-09772BF096-seeklogo.com.png" alt="https://seeklogo.com/images/D/discord-icon-new-2021-logo-09772BF096-seeklogo.com.png" width="40px" /> Discord
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<aside> <img src="https://seeklogo.com/images/T/tiktok-app-icon-logo-0F5AD7AE01-seeklogo.com.png" alt="https://seeklogo.com/images/T/tiktok-app-icon-logo-0F5AD7AE01-seeklogo.com.png" width="40px" /> TikTok
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/aa9fe994-5b94-4542-b325-57f542ceae51/Dark-Tree-Rounded-Corners.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/aa9fe994-5b94-4542-b325-57f542ceae51/Dark-Tree-Rounded-Corners.png" width="40px" /> Blog
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Source: the Think Media Podcast — Part 1, Part 2. This is Alex’s presentation and words visualized — I transcribed and formatted it to make it easier to read/skim. Additional notes for me are in comments.
<aside> âť— Disclaimer by Jordan: Alex was already an expert marketer and speaker with 5+ years of experience in making podcasts + videos for his gyms and his portfolio of businesses. Those 6 months are not his entire journey, just this aspect of it. You will get there yourself in your own pace.
I hope this helped you as much it helped me!
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Sections:
He’s surprised that this worked and it’s his first time doing it. Those are his experiences and might not work for everyone. Didn’t want to be famous for a long time.
Leased a gym and slept on the floor of it for the first 9 months.
Made it successful in a year.
Opened a new location every 6 months after that. Ended up with 6 locations after 3 years.
For the next 18 months (met Leila during that time and partnered up) did gym turnarounds. Flew across the country filling gyms up (hands-on sales model). At their peak 8 sales guys turnaround 8 gyms every month. Became tenuous logistically.