Nous has invested in the ability to do real time analysis of the impact of fiscal events, policy and economics news on a range of archetypal UK households, or ‘Nousholds’.

Within minutes of major public announcements, Nous is able to use its proprietary household data and dynamic model to illustrate the impact of tax, policy or macroeconomic events on a range of typical UK families.

Please contact if you have any questions about this resource.

Contents of this page

Category index


Our Nousholds — household archetypes — cover a broad & representative range of UK households & living situations.


A range of further archetypes are available on demand including: high earning London professional, large multi-generational household, etc.


Noushold analysis


Below are definitions for the categories labeled within Nous’s data visualisations.