Nous has invested in the ability to do real time analysis of the impact of fiscal events, policy and economics news on a range of archetypal UK households, or ‘Nousholds’.

Within minutes of major public announcements, Nous is able to use its proprietary household data and dynamic model to illustrate the impact of tax, policy or macroeconomic events on a range of typical UK families.

Please contact press@nous.co if you have any questions about this resource.

Contents of this page

Category index

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Households

Our Nousholds — household archetypes — cover a broad & representative range of UK households & living situations.

Nousholds

A range of further archetypes are available on demand including: high earning London professional, large multi-generational household, etc.

Analysis

Noushold analysis

Definitions

Below are definitions for the categories labeled within Nous’s data visualisations.

• Income. Combined pre-tax gross income from salaries, pensions and/or benefits.
• Pension contribution. Monthly salary contributions towards a private pension.
• Tax. Monthly total ****of income tax, national insurance and council tax.
• Energy. Monthly spend on gas and electricity on a variable tariff paid via direct debit.
• Housing. Monthly mortgage or rental payments.
• Food. Monthly spend on groceries