By Sam Browne
The best post in the world will fail without a great hook.
It’s the difference between someone scrolling past, or stopping to learn more.
This guide explains how I categorize hooks by category and sub-category, and gives you the exact AI prompts I use to help clients write high performance hooks for Authority, Personal, and Sales content.
Use it to consistently maximize clicks and drive real results.
Different content is best suited to different types of hooks. Here are my recommendations for when to use each category.