Design-tech disruptor meets full-funnel performance marketing

Full-Time | New York, NY | Mar 2018 – Sept 2019

🔍 Context

Homepolish was a venture-backed platform reinventing interior design by pairing a curated network of designers with a tech-enabled client experience. I joined during a high-growth period and helped sustain acquisition momentum, improve lifecycle engagement, and develop revenue-generating brand partnerships.

💼 My Role

• Promoted from Marketing Associate to Manager, Growth Marketing
• Managed B2C and B2B marketing budgets and digital performance channels
• Led lifecycle marketing, SEM, paid social, and email automation efforts
• Directed execution of flagship brand partnerships and experiential campaigns
• Oversaw digital agency relationships and campaign optimization strategy

📈 Select Wins

📬 Lifecycle & Email Marketing

→ Increased open rates by +14% and CTR by +3% YoY through A/B testing and segmentation

→ Rebuilt onboarding, re-engagement, and retention flows across both client and designer journeys

🔎 Paid Media & Agency Oversight

→ Sustained lead volume during budget cuts by optimizing paid strategy with external partners

→ Improved return on ad spend via audience refinement and creative performance testing