(basque name, pronounced “ho-she-ma-rey”)
Looks messy, I know. It is just a summary of my life design tips in Figma :)
public int equal = check_equality();
public int tech = check_technology();
public int sust = check_sustainability();
public void boost_equality () {
do {
if (equal<0)
tech = tech +1;
sust = sust +1;
} while (equal<0)
Currently I'm the CEO of Joma, a family-owned manufacturing company. I have co-founded JomaBox and JomaUrban and developed them to be the leading last-mile smart mailbox and social-design urban furniture brands, respectively.
I studied a BSc in Computer Engineering as well as a BA in Business Administration.
Prior to that, I worked in Procter & Gamble operations and marketing, with brands such as Always, Pampers, Braun or Hugo Boss.
In addition, I am now the founder of AI Saturdays Basque Country, a non-profit AI teaching educational program based in San Sebastian that we just launched this year.
I am part of the Global Shapers community from the World Economic Forum. I also advise businesses in digitalization strategies.
I've lived in Mondragon, Madrid, Shanghai, Frankfurt and Barcelona. I now live in San Sebastian.
I'm always happy to chat.
Listen and watch. From collecting user data, to identifying buyer-persona or drawing customer journeys. I love user pains and gains analysis.
Strategy and push. I have either launched or given advice to businesses across different sectors, from electronics to urban furniture or interior design, from products to services. I always carry the Value Proposition canvas in my mind.
Diverging and converging. Brainstorm and create with my teams. I also love to hand-sketch or build mock-ups in Figma. I have also deployed a carbon-emission measure for all our products.
Bringing Concepts to Life. I have supervised UX, electronic and physical developments. Including processes such as laser-cutting, folding, welding, painting or mounting, in different materials. From prototyping and iterating to optimizing.
Leadership and Strategy. I have led either functional or product teams. Goal-setting and regular follow-up. Union makes force. Trello, Slack, Zoom... are always popping.
Truth is on the numbers. Like it or not, Excel is here to help us. Budgeting, pre-costing, postcosting, pricing and accounting. It's a must!
Building Products. I code in java or python to build smart applications or AI driven models. I love drawing algorithmic self-generative art in Processing.
Random teacher. I enjoy giving lectures and tutoring students on topics such as Entrepreneurship, coding or Artificial Intelligence.
Simple is better. I enjoy drawing on a simple white canvas with a black ballpoint.
Basque country is the area with the highest concentration of Michelin star restaurants in the world? We are small, but we cook good.
My compromise is to invite you all to my txoko (check it out) and taste some pintxos altogether 😉
Let's Talk!