Hoda Ayoub

Healthcare Content Designer | UX Writing & Copy

Professional Summary

Healthcare content designer specializing in UX writing and patient‑centered communication. Skilled at transforming complex medical jargon into clear, empathetic, and engaging digital experiences. Certified in telehealth communication, HIPAA compliance, and AI‑powered workflows, with a proven ability to design content that builds trust and improves patient engagement.

Core Skills

UX Writing for healthcare apps & onboarding flows
Content Design (wireframes, copy integration, user journeys)
Telehealth Communication (HIPAA‑compliant, empathetic messaging)
AI‑powered workflows (Prompt Engineering, bias mitigation)
Healthcare storytelling (landing pages, brand identity, patient education)

Key Achievements

Designed user‑centered educational content that simplified complex medical jargon, improving engagement/readability scores by 40%.
Created telehealth onboarding guides that increased patient adoption rates and reduced support queries.
Integrated AI‑enhanced workflows to streamline healthcare content production, cutting turnaround time by 30%.

Certifications

Telehealth Specialized Training (ACMA)
HIPAA Privacy & Security Training
Communicating Science Clearly (CDC)