Co-Founder | Product & Strategy

Product Overview

Hobio is a hobby-learning product designed to make learning practical hobbies more structured and accessible. The product is organized around categories, learning paths, and lessons, helping users move through topics step by step.

From its earliest version to its current structure, user feedback played an important role in how the product evolved. Feedback was not only collected, but also examined to better understand the reasons behind user needs, friction points, and expectations.

My Role

I contributed as an early-stage product and strategy contributor.

My focus was to support the product’s direction by helping:

• clarify the core idea
• define the target audience
• shape the content direction
• improve usability through structured feedback and product thinking

My work was hands-on and collaborative, with an emphasis on learning how product decisions connect to user behavior.

What I Worked On

• Contributed to structuring the product around categories, paths, and lessons
• Supported the development of learning structures for hobbies such as candle making, coffee brewing, terrarium making, baking, and others
• Helped organize category and lesson logic to make the experience clearer and easier to follow
• Reviewed early user feedback and explored the reasons behind recurring comments or pain points
• Contributed ideas to make the product more usable and the concept easier to understand
• Shared UI/UX feedback that supported a more user-friendly interface