Summer 2019 / HiveDesk / User Experience Design

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I saw opportunities for the HiveDesk tool to resolve these pain points, so I designed the homepage to target and convince the customer that HiveDesk could relieve their fears.

This is the old, original HiveDesk homepage:

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I analyzed this version of the homepage and used various psychological and marketing techniques outlined by psychologist Nick Kolenda. A couple of factors immediately stuck out to me that could be changed: