Project Manager · Dubai · Jan–Feb 2026
Hitchki Mirdif is a Bollywood-themed Indian restaurant located in City Centre Mirdif, Dubai. Known for its filmy aesthetic, vibrant interiors, and crowd-favorite dishes, the brand needed a stronger content game to grow its online presence and drive footfall through social media.
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What I built every month:
Feb 2026 brief breakdown:
| Pillar | Shots |
|---|---|
| 🍽️ Food Reels | 4 |
| 🌿 Lifestyle Reels | 4 |
| 📱 Stories | 4 |
| 📸 Photos | 5 |
| 💝 Valentine's Campaign Reels | 2 |
| Total | 15+ directions |
Worth noting → Stories were briefed with visual references even though they weren't on the publishing calendar — so the shoot team always knew exactly what to capture on the day. Zero confusion on set.
Once the shoot was briefed, I mapped all content onto a bi-monthly social media calendar each post planned with a specific date, a crafted Hindi-English caption that matched the brand's Bollywood tone, the visual creative, and a full hashtag set. The January second-half calendar covered 7 posts across 18th–10th Feb, each tied to a different content theme: ambience, food hero shots, influencer lifestyle, spice/drama, and cultural moments.
The captions weren't generic and ai generated, they were written in Hitchki's distinct voice (filmy, punchy, bilingual) and tied directly to the visual being posted. Post themes included "Enter the Drama," "Masala Maarke," "Khulja Sim Sim," and "Confusion Hi Confusion Hai."
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