National B2B marketing system and award-winning fleet graphics and trade show environmental design for a Toyota Group commercial vehicle brand — from national print campaigns to large-format event architecture.
🚚 Client: Hino Trucks (A Toyota Group Company) · · Role: Director, Brand Systems & Executive Communications · Scope: National B2B Advertising, Fleet Graphics, Trade Show Environmental Design, Print & Digital Marketing Systems · Year: 2014–2017
Designed national B2B marketing systems, award-winning fleet vehicle graphics, and trade show brand architecture for Hino Trucks, a Toyota Group commercial vehicle company competing across conventional, cab-over, and hybrid truck segments.
The work spanned the full marketing and physical brand infrastructure: national print advertising, fleet wraps deployed on vehicles for clients including Tesla, award-winning trade show environments, product brochures, and presentation templates — all operating within Toyota Group brand standards at national scale.
Hino required marketing materials that communicated technical product credibility to B2B fleet buyers while maintaining the visual authority expected of a Toyota Group company. Fleet wrap clients — including Tesla — demanded design execution precise enough to represent their brands at the same standard as their own internal teams.
Trade show environments needed to physically house live vehicles while delivering brand impact at the scale of major commercial trucking events.
Designed national B2B print advertising campaigns translating Hino's product lineup and total-cost-of-ownership positioning into high-impact dealer and fleet-buyer-facing materials. Produced award-winning fleet graphics spanning branded client deployments including the Tesla Mobile Pit Crew service vehicle wrap and full-coverage ornamental pattern wraps for experiential use. Developed large-format trade show environmental systems housing live vehicles within architecturally branded booth structures. Built product marketing collateral including trifold brochures, posters, and presentation templates scaled for dealer network deployment.
Produced award-winning fleet graphics and experiential displays recognized at the industry level. Designed the Tesla Mobile Pit Crew vehicle wrap — Tesla selected the Hino hybrid platform as their mobile service truck and trusted the brand execution to this work. Established a national B2B marketing presence supporting dealer network and fleet buyer engagement across the US market. Extended Hino's brand authority across print, digital, and physical environments under Toyota Group standards.
National B2B Print Campaign