1. Nikki is a bus rider who wants to know exactly when her bus is arriving so she arrives at the bus stop at that time thereby cutting wait times.
2. Nikki is a bus rider who wants to know the bus schedule to know what bus is arriving so she doesn't rush to the bus stop if it isn't hers.
3. Nikki is a bus rider who wants to see the times for all seven buses using her bus stop so she can plan alternative routes in case of traffic due to road works.
4. Nikki is a bus rider who wants to be able to book and pay in advance thereby getting discounts.