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I’m a marketing analytics graduate student with a background in data storytelling, health informatics, and digital strategy!

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I bring a user-focused perspective to marketing performance by blending creative and analytical thinking. Using tools like Tableau, SQL, SPSS, and Canva.

I uncover insights and develop data-driven strategies that improve engagement and user experience.

I’m passionate about turning complex data into meaningful stories and thrive in collaborative environments that value curiosity, communication, and impact.

Contact

+1 (213) 935 1577

kcsitumorang@gmail.com

Santa Ana, CA, USA 92705

Socials

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LinkedIn

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Resumé

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Education

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California State University, Long Beach

Master of Science (M.S.) in Marketing Analytics Aug 2024 – Aug 2025 | GPA: 4.0

• Relevant Coursework: Predictive Analytics & Machine Learning, Marketing Research & Consumer Insights, Digital & Social Media Strategy, Data Visualization with Tableau & Power BI, Python for Marketing Analytics, SQL for Business Intelligence & A/B Testing & Experimental Design

University of California, Irvine

Bachelor of Arts (B.A.) in Public Health Policy Minor in Health Informatics Sep 2021 – Aug 2024 | GPA: 3.72

• Relevant Coursework: Health Data Systems & Informatics, Public Health Statistics, Behavioral Science Research Methods, Survey Design & Analysis, Data Communication in Public Health, Introduction to Epidemiology & Health Policy Analysis

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Personal & Research Projects

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Projects

https://lottie.host/embed/b1264102-04a3-4bab-9e88-6500143e9bce/KGhZ7lafkh.lottie

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Work Experience

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Data Analyst Intern

UCI Public Health Informatics & Technology Program – APIFM Los Angeles, CA | June 2024 – Aug 2024

• Collaborated with the San Gabriel Valley Clean Air Team to assess PM2.5 air quality along school commute routes near highways, identifying pollution exposure risks for children walking to school
• Oversaw community surveys and facilitated interviews, collecting 400+ responses on air quality perception
• Executed digital media outreach, contributing to a 15% increase in event participation and a 12% boost in community engagement metrics through cross-functional collaboration

Marketing Director

Indonesian Club at UCI - @permias.isuci Irvine, CA | Sep 2022 – Aug 2024

• Managed a team of five to plan and execute social media campaigns using Canva and CapCut, increasing engagement by 40% and reaching 24,000+ views on Reels
• Built strategic partnerships with 5+ Indonesian student associations across California to co-host cultural and networking events, enhancing brand visibility and audience growth

Marketing Analytics Intern

UCI Health Chao Family Comprehensive Cancer Center – ACC Orange, CA | June 2023 – Aug 2023

• Evaluated donor behavior and campaign performance metrics to optimize digital fundraising strategies, contributing to over $100,000 raised for cancer research
• Increased Challenge Day participation by 25% through data-informed content strategy and segmentation, promoting fundraising tiers such as VIP donor access
• Led in-person engagement at Angel Stadium, delivering targeted messaging to 30,000+ attendees to boost awareness and conversion for the center’s signature event

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Tools & Skills

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Technical Tools

Python · SQL · Tableau · Power BI · Excel (ToolPak) · SPSS · Google Analytics · Canva · CapCut · Final Cut Pro · Communalytic · SpyFu

Marketing & Business Skills

Digital Marketing Strategy · CRM Analytics · Market Research · Social Media Analytics · Brand Positioning · Survey Design · Email Campaign Analysis

Analytical Techniques

Predictive Modeling · A/B Testing · Sentiment Analysis · Data Visualization · SEO Strategy · PPC Optimization · Campaign Performance Analysis · Consumer Insights · UX Metrics

Professional Strengths

Strategic Thinking · Project Management · Cross-functional Collaboration · Communication · Creative Problem Solving · Self-Learning · Copywriting · Visual Storytelling

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Important Notice to USA Recruiters on my Work Eligibility

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1. Are you authorized to work in the U.S.?

Yes, I am an international student on an F-1 visa and fully authorized to work in the U.S. under CPT (for internships) and OPT/STEM OPT (for full-time roles post-graduation).

1. Do you require sponsorship?

I do not require sponsorship for internships or my first 3 years of full-time employment after graduation, thanks to the STEM OPT extension. Sponsorship would only be needed after that period.