co-create better futures.
Hi, my name is Gustavo da Cunha Pimenta — but you can call me Gus.
I’m an avid lifelong learner with almost two decades of experience in strategic design, experience design, productivity systems and leading digital transformation processes.
My life path was marked by vast professional and personal experiences, which allows me to adopt an approach based on radical diversity and leverage knowledge from different "worlds."
The pillars of my approach are multi-scale design, continuous learning, and meaningful productivity.
Idea to Market is a low-risk approach towards innovation — people invest at the same pace as they reduce uncertainty.
I've been doing it for a while in many different contexts. And sometimes, I even play the role of founder as a service.
My big competitive edge? Bringing together teams of top professionals suited for the project at hand and giving them space and support to perform at their best.