They happen to be tremendous opportunities to entertain and add depth to the learning experience. When someone hits that little "fast forward" functionality, the internet gods have graced/cursed us (however you wanna look at it) with approximately 30-60 seconds of latency.
You could ignore this small window and just say "they can wait." Or you can seize the moment! Yes, it's extra work, but sometimes going the extra mile is worth it. Here are a few ways that I like to use these interstitial pages...
How many words does it take to fill the gap? For 30 seconds, it’s about 100. I’m going to use this space to tell you the “backstory” of how I built this course (and how an email-based course basically changed my life).
But for that, you’ll have to click the next fast-forward link.
P.s. You’ll notice that the URL is emailbasedcourse.com/transitions/##
That makes it easy to follow along with the story in the fast-forward pages even if you don’t click fast-forward for a certain email. We’re well over 100 words, the next email is almost certainly in your inbox now.