Performance Creative Strategist Specialist / Senior UX/UI CRO Designer / Multidisciplinary Cross-channel Artist / Product Designer II / Marketing E-commerce DTC and Conversion Strategist / Data & Research-driven

🇬🇧 🇺🇸 You are viewing my portfolio in English.

     → Read in portuguese [here](<https://www.notion.so/Ol-Eu-sou-a-Rafaella-Tolesani-Pereira-Verdi-e-este-meu-portf-lio-d08002f611df40ee9c7930b7893537c5>).

“How can I make things better?” That’s the question I carry with me in every situation.

If there’s one thing that has always fascinated me, it’s understanding what makes people click, buy and fall in love with a brand. From the time I worked in graphic design and print media (back when the catalogs smelled of fresh paint), to today, where I live immersed in data, UX, CRO and conversion strategies, one thing has never changed: my obsession with transforming ideas into real results.

💡 What do I do?

I help brands — mainly e-commerces — to sell more and better. How? By combining design, user experience and data analysis to create interfaces that not only visually delight, but guide users to “buy now” without hesitation.

💡 Why me?

Because I don’t just optimize websites — I optimize revenue.

I connect UX decisions with business growth and I work with data, not guesses.

I can modestly say that I have optimized all the places I have been in my professional and personal career.

I’ve led CRO programs with a 33% test win rate, significantly outperforming the ~20% global benchmark.

💼 My experiences

Over the past few years, I have worked as a Creative Strategist and UX/UI Designer, developing landing pages, CRO strategies and marketing for international businesses. I have gone beyond design and conversion: I have become a strategic partner, helping CEOs of companies make crucial decisions for business growth.

Resume

Perguntas frequentes / Common questions

I invite you to browse through my portfolio and learn about some of my professional success stories (which I can share publicly).

🌱 Beyond work

I’m passionate about art, music, dance, and nature. In my free time, you’ll probably find me drawing, browsing Pinterest, singing, or enjoying a cozy afternoon coffee with my family.

Selected works

**LinkedIn Medium Behance Dribbble Instagram Tumblr Pinterest**

Thank you for your time! Obrigada pelo seu tempo! Gracias por tu tiempo!