This concept was created as a personal exercise in branding and visual storytelling. Though fictional, every element was treated as if for a real client, including logo design, packaging, and social media presence.

Project Overview

• Brand: Hearth & Bloom Coffee Shop
• Industry: Coffee / Cozy / Warm
• Tools Used: Adobe Illustrator, Photoshop, InDesign, Figma, Fresco
• Deliverables: Logo system, business card, menus, social media templates, brand presentation

Goal

• Create a strong and versatile brand identity for the coffee shop that is instantly recognizable and adaptable across various formats.
  • This includes designing collectible items and developing sub-branding concepts for in-store events, ensuring cohesive and engaging brand experiences both on-site and through merchandise.

Research & Discovery

Mood board

Keywords and inspirations

“Think a space where you’d write a novel, not just grab espresso”

• Sustainability

• Warmth and connection

• Artisan quality

• Calm and creativity

• Scandinavian interior

Audience profile

• Young professionals and creatives aged 25 to 40, including remote workers and millennials who value sustainability and meaningful experiences.
  • This audience appreciates thoughtful design, local community connections, and Eco-conscious choices, seeking a welcoming space that aligns with their lifestyle and aesthetics.
  • Warm, sincere, slightly witty.
  • Less “hip barista energy,” more “you’re safe here — and we also have Wi-Fi.”