Key Points:

• This article applies to both Sellers and Creators.

• Medical Claims: Statements that may imply a product can treat, cure, or prevent a condition without professional supervision are prohibited.

• Weight Management Claims: Statements that suggest a product may cause weight loss, weight gain, muscle gain, fat burning, or body transformation are prohibited.

• Wellness Claims: Statements that suggest a product can prevent or cure any wellness condition related to physical, mental, or emotional well-being are prohibited.

Overview

This article is intended solely as an informational resource to provide general guidance on health-related content. Sellers and creators are expected to remain responsible for complying with the Community Guidelines, along with TikTok Shop Policies, including but not limited to the **Prohibited Products Policy** and Content Policy.

Additionally, this article:

• Provides indications of which products and claims are generally prohibited, along with reasons why such restrictions may exist.
• Outlines TikTok Shop’s policies on medical and weight management claims for both product listings and content (videos and LIVE streams).
• Aims to protect users and prevent misleading or harmful content.
• Suggests approaches for responsibly promoting wellness-related content and products.

Product & Listing Policies: Prohibited Products and Actions

TikTok Shop’s listing and prohibited product policies are intended to encourage safe, transparent, and honest shopping experience.

General Requirements

When listing products, sellers and creators must ensure:

• Titles, descriptions, images, packaging, and labels set realistic expectations.
• All content complies with TikTok’s standards for truthfulness, accuracy, and safety.

For full requirements, refer to the **Product Listing Policy** and Prohibited Products Policy.

Prohibited Products

Examples of medical and weight management products that are prohibited on TikTok Shop include, but are not limited to: