HRTech SaaS has the highest CTR in B2B, but the fastest ad fatigue.
After analyzing 350+ HRTech LinkedIn ads, these 6 patterns account for 80% of winning ads across 48 HRTech brands:
The 6 Creative Patterns That Consistently Win in HRTech
Below is a curated swipe file of top-performing LinkedIn ads from HR & WorkTech SaaS, tagged by angle, audience, and proof so you can generate new concepts in minutes.
How to use this library: Filter by tags (e.g. ATS, CHRO, ROI, Fear) to match your campaign | Click into a card to see why the ad works and how to adapt the pattern | Use it during creative sprints, concepting sessions, and client pitches.
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Based in 2025 Data from Nav43. Metadata.io, Dreamdata and 12 HR Linkedin Campaigns.
HRTech’s CTR median is unusually high (+50% vs SaaS), but efficiency still lags.
CPM volatility in HRTech requires angle rotation every ~10–14 days.
→ Pick 3 patterns, recreate your version.
→ Rotate in pain-based + compliance angles.
→ Use integration patterns + testimonial formats.
→ Choose the 5 simplest templates and push them weekly.
This is how top HRTech teams implement patterns every 2 weeks.
