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EDITOR-ONLY BRIEF. No creator on camera. AI VO + B-roll + comment-overlay hook. The visual is built entirely from existing female B-roll bank, editor-built mock comment overlays, and product hero shots from the bank. AI VO carries the entire ad with one locked voice across all 4 hook variants.
This concept is a video conversion of an existing winning static (https://www.facebook.com/100094479061135/posts/815286488297313/). The "we have to address this" framing is the credibility lock - it reads as confident transparency, not defensive.
Read this brief fully before you start the build.
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| Concept | Editor-only ad. AI VO + B-roll + mock comment overlays. 4 hook variants (different objection-presentation angles) on the same body. ~25-35s per variant. 4 final exports. |
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| Reference | Winning static being converted to video: https://www.facebook.com/100094479061135/posts/815286488297313/ |