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Welcome to your creative brief. UGC creator-to-camera intercut with existing male B-roll. Yapper style, minimal editing. Read fully before filming.

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🚨 For the Creator ONLY (Please Read Fully)

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How to Read This Brief

Check the brand info table below
Read the shooting instructions fully before filming anything
Scroll down to "The Brief" for your full script — film Hook to CTA as one continuous flow
Below the main script you'll find Hooks 2, 3, 4, and 5 — film each as a separate standalone hook
Check the Shot List for all B-roll we need from you
Upload everything to the Google Drive link below. Label all shots by shot name. </aside>

Brand Name	Healthy Metal
Brand Website	healthy-metal.com
Product Link	https://www.healthy-metal.com/pages/5-night-trial
Google Drive	https://drive.google.com/drive/folders/1kPkEfYAFcOx5ne2g714j1XQvyJj0pX3N
Concept	You are the wife telling a friend what you did for your husband. You speak directly to camera throughout. Husband is never shown on camera by you — he appears in existing B-roll that the editor cuts in. You hold and use the actual Healthy Metal product on camera.
Target Audience	Women 40-50 whose husbands or partners reach for a beer every evening and sleep badly
Creator	NEW SHOOT (sourced via Jan) — 40-50, UK, real-wife energy, natural appearance. Northern English or Estuary accent. NOT a wellness influencer. Comfortable improvising.
Reference	https://www.facebook.com/share/v/1CfwnD2sWU/

Shooting Instructions

✅ Film vertically on your phone, resolution no lower than 1080x1920

✅ Natural daylight or warm evening light only. No fluorescents, no ring light.

✅ Film in your own home — sofa or kitchen for talking head sections, kitchen for product sections

✅ Submit all footage RAW — no text overlays, no filters, no music

✅ Hold the actual Healthy Metal sachet and box on camera at the product reveal and CTA sections

✅ Deliver in your own natural way of speaking. Multiple takes per section. Script is a guide.

✅ Do not wear branded or graphic clothing

Other Creator Notes

This is a YAPPER style ad. Conversational, slightly breathless, like you're telling a friend something you can't believe actually worked.
You never show your husband — the editor adds in existing B-roll of a male character for those moments. You just tell the story.
The "I just handed him the drink" beat needs to feel like a small conspiracy. Warm, amused, slightly sneaky. Like you did something for him without making it a whole thing.
The Apple Watch detail should land as a genuine surprise — you're still a bit amazed by it.

🚨 For the Editor ONLY (Please Read Fully)