Format: AI voiceover + B-roll
Iteration of sixth-top ad in the account (which was a text wall overlay on top of B-roll POV shot of a hand stirring a glass of Healthy Metal).
This iteration turns the text overlay into a VO script, with different B-roll visuals (POV shot of pouring wine/beer into a kitchen sink)
HOOK 1: I love wine.
BODY: But I was tired of loving how it made me feel at 8pm and hating how it made me feel at 8am. So many of you recommended Health Metal - this tart lemon magnesium drink - so I gave it a go. And honestly? I don't miss the wine anymore, but I kept the ritual. I just swapped what's in the glass. Now I wind down just as well, but I actually sleep through the night and wake up clear. Healthy Metal is giving away free 5-night trials, no subscription, no catch. Try it and see if you feel the same.
HOOK 2: I’m done with wine.
HOOK 3: I love beer.
HOOK 4: I’m done with beer.
[I’ll delete the word ‘But’ from the body when generating VO for Hooks 3+4]