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Welcome to your creative brief. The goal of this brief is to give you everything you need to create a great video.

Please follow the script and brief closely. Your creativity shines in your delivery, your energy, your personality, and how you bring the words to life. That's what makes it authentic.

Read this brief fully before you start filming.

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🚨 For the Creator ONLY (Please Read Fully)

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How to Read This Brief

  1. Check the brand info table below to understand what you're filming for
  2. Read the shooting instructions fully before filming anything
  3. Scroll down to "The Brief" section for your full script — film Hook to CTA as one continuous flow
  4. Below the main script you'll find Hook 2, 3, and 4 — film each as a separate standalone hook
  5. Check the Shot List for all B-roll we need from you
  6. Upload everything to the Google Drive link below. Label all shots by shot name. </aside>
Brand Name Healthy Metal
Brand Website healthy-metal.com
Product Link https://www.healthy-metal.com/pages/5-night-trial
Google Drive https://drive.google.com/drive/folders/1kPkEfYAFcOx5ne2g714j1XQvyJj0pX3N
Concept UGC ad told from the narrator's (your) perspective about your sister who swapped her nightly wine for Healthy Metal. You carry all the dialogue. Your sister is shown in B-roll only — she never speaks. You're the storyteller, she's the proof.
Target Audience Women 35-55 who drink wine most evenings to wind down
Creator NEW SHOOT — 40-45, white, UK woman. Warm, casual, slightly amused. NOT a wellness influencer. Comfortable improvising.

Shooting Instructions

✅ Film vertically on your phone, resolution no lower than 1080x1920

✅ Natural daylight or warm evening light only. No fluorescents, no studio lighting, no ring light.

✅ Film in your own home — kitchen for hook, product intro, and CTA. Sofa for personal endorsement section.

✅ Use a lapel mic or headphone mic if possible. Avoid echoey or noisy rooms.

✅ Submit all footage RAW — no text overlays, no filters, no music added.

✅ Hold the actual Healthy Metal sachet and box on camera — visible throughout.

✅ Encourage yourself to say lines in your own natural way of speaking. Multiple takes per section.

✅ Do not wear branded or graphic clothing.

Other Creator Notes