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Welcome to your creative brief. The goal of this brief is to give you everything you need to create a great video.
Please follow the script and brief closely. Your creativity shines in your delivery, your energy, your personality, and how you bring the words to life. That's what makes it authentic.
Read this brief fully before you start filming
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| Concept | Male UGC creator-to-camera beer swap ad - direct adaptation of the #1 winning wine swap format for the male/beer demographic. Split screen hook with the proven blue beer visual alongside creator. |
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| Reference | https://www.facebook.com/100094479061135/posts/792814480544514/ |
| https://www.facebook.com/100094479061135/posts/687243851101578/ (female wine swap - follow this B-roll style) |