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Welcome to your creative brief. The goal of this brief is to give you everything you need to create a great video.
Please follow the script and brief closely. Your creativity shines in your delivery, your energy, your personality, and how you bring the words to life. That's what makes it authentic.
Read this brief fully before you start filming
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| Concept | Creator-to-camera UGC where someone talks about their nightly weed dependency for sleep - spending 200 quid a month just to switch off - and how switching to a tart lemon magnesium drink gave them better sleep without the grogginess or the cost. |
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| Reference |