Editor Direction

Concept:

• Iteration on the top ad in the account by changing the visuals and testing new hook variations.
• Visuals will be a screenshot of the website free trial offer, then social proof (screenshots of positive FB comments, and screen recording of Trustpilot 5-star reviews.)
• 20-25 seconds long

(Original winning ad): https://drive.google.com/file/d/1ghTV300031IGlJxi4ykFozBOEU-N_Gy0/view?usp=sharing

Caption Direction: Use the usual TikTok style captions. Try to match the same speed and number of words per frame as the above reference video

VO audio: https://drive.google.com/file/d/1-mLNxCFjmS06PETsyxWn-k93IcwQW6u8/view?usp=sharing

• Speed VO up 1.25x
• Maybe cut down pauses between sentences if they are too long
• Hook variations are included at the end of the audio file

Music: Something fast-paced and repetitive like the reference video. And similar volume (not too loud, not too quiet)

Footage To Use:

• This screenshot of their website landing page https://drive.google.com/file/d/1YUMwZh5qYVXhL8bHWf2tQofpi7WM0889/view?usp=sharing
• Use a pen drawing animation to circle the CTA button (’Claim 5-night Trial’), and then to underline the ‘4.7/5’